For many small businesses, having a website is just the start — making it work for your business is where the challenge begins.
That was exactly the case for PureGlow Skincare, a growing local beauty brand that came to TheCodeTrack looking for more than a digital brochure. They wanted a lead-generating website that reflected their brand, attracted customers, and delivered real results.
Here’s how we turned their website from static to strategic — and tripled their leads in just two months.
🔍 The Problem
PureGlow had a beautiful product line, loyal in-store clients, and great word-of-mouth — but their website was:
- Outdated and slow
- Not optimized for mobile
- Had confusing navigation
- No clear CTAs or online booking
- Minimal SEO presence
“We knew our site didn’t reflect how far our business had come. People were visiting — but not taking action.” — Founder, PureGlow Skincare
💡 The Solution
We took a deep dive into their goals, customers, and online behavior, and then:
✅ Redesigned Their Website from Scratch
- Clean, modern, and brand-aligned UI
- Mobile-first and lightning fast
- Clear messaging that communicates benefits upfront
✅ Implemented High-Converting Features
- Integrated online appointment booking
- Multiple CTAs across the page (Book Now, Contact, Product Inquiries)
- Customer testimonials and real results showcased
- Trust signals: Google reviews, certifications, and secure checkout badges
✅ SEO & Speed Optimization
- Keyword-optimized content for local search
- Image compression and code minification
- Google Analytics and performance tracking setup
📊 The Results (Within 60 Days)
After launch, PureGlow saw:
- 300% increase in online leads
- 65% more time spent on site
- 40% increase in mobile conversion rate
- #1 ranking in Google for local search terms like “skincare Addis Ababa”
- Clients started booking appointments directly through the website daily
“It felt like our website became our top employee — always working, never sleeping.” — Founder
🧩 TheCodeTrack’s Approach: Strategy + Execution
Our goal wasn’t just to build a nice-looking website — it was to create a digital asset that drives revenue. Every page, button, and section was built with purpose.
We combined:
- User-focused design
- Performance-first development
- Conversion strategy backed by data
- A real partnership with the client
Ready to Transform Your Website into a Growth Engine?
Whether you’re a local brand or an ambitious startup, we build websites that don’t just look good — they convert.
👉 Let’s build your success story. Contact TheCodeTrack today.
